I’m an award winning writer of all media with 2 TV shows, 4 web shows, a big bag of commercials, network interstitials, holiday packages, music videos, two published books and more in the tool shed. This here is a few fun highlights of commercial work throughout the years.
I love ideating new concepts for clients! It’s like a fresh mystery for Holmes, instinctually searching for clues to find what’s the best creative answer!
Do you like a good mystery?
NHL – Carolina Hurricanes
Southern States Commercials
The Carolina Hurricanes wanted more kids in their arena on a new Family Night they were pushing. I simply helped people realize they already liked hockey but just weren’t aware of it.
“Do you like ice? Big sticks? Things that go real fast? Then you like Hockey!”
These won ADDY Gold and improved Family Night’s attendance so much we went on to do 14 spots.
Burger King wanted to show burger fans the difference between their flame broiled burgers and the competitor’s fried in grease product.
Why not convey this pertinent information through a socially accepted sassy vessel, cheerleaders.
“Your burgers are all greasy fried, yo, you aint got no alibi! You’re nastaaaaay!”
They enjoyed these so much they aired all through the NBA playoffs.
Burger King’s legals wouldn’t let me do the pitched version of this. I’ll tell you over a drink sometime.
DreamworksTV – Jetbear
DreamworksTV wanted to promote the honk out of their new show Jetbear on Instagram and Facebook and encourage viewers to share it. It’s a complex show, seemed the only way to tackle such a challenge was through a simple hummable song.
“Share the bear! Share the bear! You can do it at home in your underwear!”
The word “underwear” is funny to kids. Okay, I think it’s funny too.
Nickelodeon – Yummy Winter Wonderland
The holidays! Yes! Nothing else screams the holiday season is here like a mohawk sporting punk gingerbread man wreaking havoc on his snowboard. Am I right?!
This brought home the Promax. Yaay!
There’s much more to show, let’s grab a drink or tea. Yes, tea is a drink but you know what I’m saying.
Short client list: McCann-Erickson, Saatchi & Saatchi, DreamworksTV, Coke, Starbucks, Burger King, Roca Wear, Pringles, MTV, Nickelodeon, AwesomenessTV, IATV, Fox, NHL, Colossal Pictures, Wildbrain, Mondo Media, Nuvana, Interscope, Sony, Terri & Sandy, Imperial Records, King Records, bigpoint.com, and more.
Some clients were tall.
Awards: Emmy, Promax, ADDY, Annie (nominated), Adobe Site of the Day, and more.